MARKETING OF DIGITAL INFORMATION RESOURCES AND SERVICES IN ACADEMIC LIBRARIES FOR SUSTAINABLE READING HABITS IN GOMBE STATE, NORTHEAST NIGERIA

Abstract

This study investigated marketing digital information resources and services (DIRS) in academic libraries for sustainable reading habits in Gombe State, Northeast Nigeria. Three major objectives of this study identified the types of digital information resources and services available in academic libraries for sustainable reading habits in Gombe state; the study finds out that the problems associated with marketing of digital information resources and services in academic libraries as well as determining the strategies for enhancing marketing of digital information resources and services in academic libraries. Three research questions were used. The population of the study is Ninety five (95) Librarians and computer/ICT professionals working in the Libraries in all tertiary institutions in Gombe State. The study used purposive (or judgmental) sampling. The study used descriptive survey research design. The instruments used for the study are observation check list and questionnaire for librarians, ict/computer professionals. The questionnaire was titled marketing digital information resources and services (MADRIS) in academic libraries. The data collected were analyzed using statistical package to analyses the mean and standard deviation. The findings of the study revealed the availability of DIRS in academic libraries in Gombe state, Nigeria, the extent use of such available DIRS, also the findings of this study revealed the problems associated with marketing DIRS as well as the strategies that enhances marketing DIRS in academic libraries in Gombe state, Northeast Nigeria.