MARKETING OF UNIVERSITY LIBRARY INFORMATION RESOURCES AS DETERMINANT OF USE BY POSTGRADUATE STUDENTS IN BENUE STATE

Abstract

The study investigated marketing of university library information resources as determinant of use by postgraduate students in universities in Benue State. Three research questions and three hypotheses were formulated to guide the study. Descriptive survey research method was adopted for the study and a targeted population of 96 postgraduate students registered library users of the three universities under study (JOSTUM, BSUM and University of Mkar), hence the entire population was used as the sample size because it was manageable and small using census sampling procedure. Data was collected using a self-structured questionnaire and analyzed using descriptive statistics of Percentage, Mean and Standard Deviation to answer the research questions, while chi-square was employed to test the hypotheses at 0.05 level of significance. The result indicated that the purposes for marketing university library information resources among others include to promote the use of library information resources; strategies for marketing includes exhibitions and display of new arrivals, use of leaflets and posters in public places among others; and information resources in the libraries such as textbooks, journals, indexes, abstracts, newspapers among others are to a great extent are utilized. Based on the findings, the study recommended among others that University libraries should provide information resources such as knowledge and resource sharing and other information services.