MANAGEMENT AND MARKETING OF PUBLIC LIBRARY SERVICES IN NIGERIA IN THE 21ST CENTURY

Abstract

This paper examines management and marketing of public library services in Nigeria in the 21st century. Public library is established to provide information resources, which communicate experience and ideas from one person to another and makes them easily and freely available to all people. They are a community agency providing access at local level to a range of knowledge and information for the benefit of the individual and the society as a whole. In this paper, importance of management and marketing of public library was discussed in depth from the following perspective: management skills in public libraries, the public library services, marketing and promotion of public library services. The paper concludes by stressing that in order to maintain the level of service required to fulfil their functions, public libraries should be well managed. The management of a public library should be directed towards improving the quality of service to its users.