LIBRARIANS' AWARENESS OF CONTENT CREATION TOOLS FOR PROFESSIONAL BRANDING IN UNIVERSITY LIBRARIES IN DELTA STATE

Abstract

This study examined librarians' awareness of content creation tools for professional branding in university libraries in Delta State, Nigeria. The study population comprised 143 librarians and library officers in public and private universities in Delta State. 143 librarians were used as the sample because the population figure is relatively manageable. Therefore, the total enumeration sampling technique was adopted for this study. To elicit data from the respondents, questionnaires were used. The data collected were analyzed using descriptive and inferential statistics. Findings from this study showed that: the extent of librarians' awareness of content creation tools for professional branding in university libraries in Delta state is low; the types of content creation tools that librarians utilize for professional branding are Microsoft Word, Canva, LinkedIn, Twitter, Bit.ly (URL Shortener), Facebook, Blogger, WordPress, Grammarly, Mindomo, InShot, Lumen5, SlideShare & SlideSnack, Smallpdf, Plotagon, and Placeit; and that the extent to which librarians utilize content creation tools for professional branding is low. Following the findings, the authors advised that librarians should brace themselves up for the massive adoption of content creations tools and take time to learn how to utilize the tools for creating unique brand for their profession and services and that the library management should formulate policies that give importance to the marketing of the image of the library, their resources and services among others.